Nekaroma at CHINAEASA 2026: Sustainability, Innovation, and the Future of the Global Aroma Industry

Nekaroma attended CHINAEASA 2026, held in Zhanjiang, Guangdong, China, from May 19–22, 2026, as part of our commitment to staying connected with developments across the global essential oils, aroma chemicals, natural extracts, and flavor & fragrance industries. 

Organized by the China Essential Oils, Aroma and Spices Trade Association (CHINAEASA), the event is recognized as one of China's leading industry platforms for essential oils, aroma chemicals, natural ingredients, flavor & fragrance ingredients, and spices. The conference brings together producers, manufacturers, traders, sourcing professionals, researchers, and industry stakeholders from across international markets. 

More than a conference or exhibition, CHINAEASA serves as an important platform for industry players to exchange insights, explore collaboration opportunities, and stay informed about developments shaping the global aroma and ingredients supply chain. Through a combination of conference sessions, networking activities, industry visits, and an aroma field trip, participants had the opportunity to gain broader perspectives on market developments and emerging trends across the global aroma industry.

Throughout the conference, discussions highlighted how the essential oils, aroma chemicals, and natural ingredients industries are responding to evolving market expectations. Sustainability, innovation, and the development of more transparent and responsible supply chains emerged as recurring themes across multiple sessions.

Sustainability and Transparency Are Reshaping Consumer Expectations

Among the many themes discussed during CHINAEASA 2026, one topic that stood out was the evolving shift in consumer expectations across personal care and fragrance applications.

Several presentations explored how purchasing decisions are increasingly influenced by factors beyond product efficacy alone. Some speakers described this transition as moving from "efficacy worship" toward "green empathy"—reflecting how consumers increasingly value transparency, sustainability, ingredient safety, and environmental responsibility alongside product performance.

The discussions reflected growing demand for natural and transparent ingredients. Consumers are increasingly evaluating products not only based on performance, but also on factors such as ingredient transparency, allergen considerations, sourcing practices, and environmental impact.

At the same time, clean beauty trends continue to gain momentum as brands respond to increasing expectations around sustainability and more responsible supply chains. Environmental, Social, and Governance (ESG) considerations are also becoming more closely integrated into business strategies and long-term corporate objectives across the industry.

For ingredient suppliers, this evolving landscape means that quality and performance remain essential, but are increasingly accompanied by expectations around traceability, responsible sourcing, transparency, and long-term sustainability commitments.

These changing expectations continue to influence how brands, manufacturers, and suppliers approach innovation and growth opportunities across the global aroma industry.

Looking Ahead

For Nekaroma, attending CHINAEASA 2026 provided valuable opportunities to strengthen industry relationships, exchange perspectives with global stakeholders, and stay informed about developments influencing the future of the aroma industry.

As an Indonesian supplier of essential oils and aroma ingredients, Nekaroma remains committed to delivering consistent quality, standardized materials, and reliable sourcing solutions while staying closely connected to the trends, challenges, and opportunities shaping the global aroma industry.

By participating in international industry events such as CHINAEASA, Nekaroma continues to strengthen its understanding of evolving market needs and contribute to a more connected, innovative, and sustainable aroma industry.

To stay connected with Nekaroma and follow our latest updates on essential oils, aroma chemicals, fragrance ingredients, and global industry participation, visit Nekaroma Official Instagram.